In our latest opinion post, we take a look at the book "In Lemon: How The Advertising Brain Turned Sour" which explicitly states that we - ad men and branding bros - aren't using our right brain, rendering our ideas to be the work of the left brain, resulting in an average output. To read interesting snippets from the book and our observations on the same, hit the link in the bio. #sukkrishaadds #inspirationalblog #strategicdesign #creativeidea #creativegeeks #branding #brandingdesign #inlemon #howtheadvertisingbrainworks #orlandowood #marketing #advertising #campaign #leftbrainedcreative #leftbrain #leftbraingroup #rightbrain #creativity #datamining #marketing #designstudio #designgeek #creativity