Bill Bernbach once said "the magic is in the product". When we work for brands, we try to understand their product as much as we can to draw inspiration. For De Qualita, a modern furniture brand, we looked at the geometry behind the creation of a piece of furniture. Our design language was derived from the worktables of consummate interior designers and the result is a symphony of subtlety and sophistication. Let us know your thoughts in the comments. #sukkrishaadds #strategicdesign #identitydesign #brandidentity #brandingstrategy #casestudy #packaging #creativestudio #creativegeeks #graphicdesign #graphicdesignindia #designindia #graphicdesignbangalore #brandingsource #logotype #wordmark #creativecloud #logodesignersclub #gallery #designlanguage #thebrandingcollective #minimaldesign #geometric #lines_and_points