In retail, results are immediate: weekly, monthly. But when you build an ecosystem, a company, real partnerships… it takes patience, resilience, and yes, sometimes losing money along the way. The reward? If you do it right, the impact multiplies by ten, twenty, a hundred. 🚀 Listen to the full episode on all streaming platforms. #ColombiaTechWeek #PurposeDriven #Entrepreneurship #Leadership #GrowthMindset #Patience #GreatnessTakeTime #Resilience #Purpose #Santicommerce #JuanPabloRaba