My first cosmoprofworldwide experience with ELLE_Italia Magazine! It was such a privilege to be invited as both a juror and speaker at one of the world’s biggest beauty trade shows, with this year’s theme centered on sustainability. The beauty industry is evolving rapidly, and it was incredible to see innovation happening across formulations, packaging, transparency, and science, all pushing toward a more sustainable future. I had the opportunity to speak about “Rebranding the perception of sustainability” on the ELLE Active! ITALIA – GETTING GREENER, “Transparency Culture” panel, organized by ELLE Magazine moderated by cristinatorlaschi, Deputy Editor at ELLE Magazine Italia, and lafrancyv, Beauty Department at ELLE Magazine Italia. Alongside an inspiring group women: ✨ gretafutura, Creative Director & Editor ✨ mafhfranco, Sustainability Director at temera_official ✨ #PaolaMalaspina, Founder of thebeautyaholicsshop We discussed how technology, transparency, and leadership are re...