Most people think the money is in the product. The real money is in the system. Wingstop doesn’t focus on owning restaurants. They focus on owning the brand, the data, and the transaction. Franchisees take the risk: • Rent • Employees • Equipment • Food costs Wingstop takes 6% of every sale. Not profit. Revenue. That means even if the location struggles… the parent company still gets paid. It’s the same model used by some of the most powerful companies in the world: • Visa collects a fee on every swipe • Airbnb collects a fee on every booking • Franchise brands collect a fee on every sale The lesson? Own the system. Own the relationship. Own the rules. When you do that, you don’t just build a business. You build a machine. #RodneyInvestor #BusinessModel #FranchiseBusiness #FinancialLiteracy #BusinessStrategy