Apple spent 10 years, $10 billion, deployed 5,000 personnel to build Apple car, big flop, project Cancelled.
Promised revolutionary AI (Siri), Delayed. Their own exec called it “ugly and embarrassing.”
Stock hit all-time highs anyway.
Apple isn’t an innovation company anymore. It’s an ecosystem company. 2.2 billion devices. Everyone locked in. That’s the moat.
Not financial advice. Do your own research.
#apple #aapl #iphone #timcook #stocks2025