Every strong animation starts much before the first keyframe.
For this project with houseofmetals , it all began with a storyboard — mapping out the journey from process to product, and finally, to the home.
From there, I developed style frames focused on structure, movement, and clarity.
This is where the brand’s personality starts taking shape — clean forms, intentional motion, and visuals that reflect precision and craftsmanship.
And then, everything comes together in motion.
This is what I enjoy most about working on animations for businesses and brands — watching an idea evolve from rough frames into a complete, living identity.
Swipe through to see how this intro moved from concept → storyboard → style frames → final logo animation.
#logoanimation #motiondesign #brandidentitydesign #animation #storyboarding creativeprocess logoreveal motionbyakash houseofmetals