Perplexity isn’t building a better search engine. It’s building an AI decision layer. This deep dive unpacks how AI-native search is compressing research workflows, threatening Google’s ad moat, and opening new enterprise monetisation channels. If you build AI systems or operate in digital distribution, this shift matters. The interface layer is being rewritten. #AISearch #Perplexity #AIInfrastructure #FutureOfWork #TechStrategy ayroai.official