Designers, here’s the uncomfortable truth👇 If you’re still opening After Effects before opening a conversation… you’re not designing. You’re decorating. I used to do the same. A client says “I need an animation”—and boom, I’d dive into keyframes. It felt productive. But it wasn’t strategic. The real shift? I stopped asking “What should this look like?” And started asking: → What’s the story behind this brand? → What emotion should this animation leave behind? → Who are we really trying to reach? That’s when my work stopped being pretty and started being profitable. Clients stopped seeing me as a technician—and started trusting me as a strategist. If you want to level up your creative career, stop chasing aesthetics. Start chasing clarity. Ask better questions. Build better brands. And watch how your work starts working for you. Tag a designer who needs to hear this. Save this for your next client call. #motiondesignstrategy #brandthinking #designwithpurpose #designbusiness #gr...