Cairo-based SportsTech and SaaS startup FitXpert has officially closed a strategic seven-figure investment from Foras Investment, a firm led by prominent investor Mohamed Abouelnaga Negaty. Announced on January 5, 2026, the deal was finalized under the 0107 Invest initiative and represents a major milestone for the Egyptian startup ecosystem. FitXpert, founded by Salah Selim and Mostafa Mahmoud, functions as an all-in-one "operating system" for the fitness and nutrition industry, providing a unified digital interface for personal trainers, nutrition centers, and multi-branch clinics to manage client data, design specialized programs, and automate administrative workflows.
The new capital is earmarked for high-velocity regional growth, specifically targeting a rollout across the Gulf (GCC) markets throughout 2026. Beyond capital, the partnership with Foras Investment provides FitXpert with deep institutional expertise and access to an extensive network as it moves to digitize a traditi...
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