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Egyptian fintech powerhouse Basata has officially activated its 2026 growth strategy, earmarking $7 million in new investments to solidify its dominance in North Africa and the Gulf. This capital injection marks a critical evolution for the company, moving beyond traditional e-payments to launch AI-managed investment funds. Developed in collaboration with its subsidiary network, these funds aim to provide sophisticated wealth management tools to a broader segment of the Egyptian population, pending final regulatory nods from the Financial Regulatory Authority. The expansion drive is also geographic. Leveraging its strategic stake in Jordan’s Madfoatcom, Basata is aggressively entering the Saudi Arabian and Moroccan markets this year. The goal is to scale its daily merchant base from 120,000 to over 150,000 by the end of 2026, creating a unified cross-border payment corridor. By integrating merchant financing and digital lending into its existing POS infrastructure, Basata is positioni...
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