Why are these shapes important? – Because they have an immediate effect. Even before a logo is read or fully recognized, the eye perceives the basic form. ● The circle stands for community, harmony and movement. It has no corners, appears soft, friendly and inviting. ■ The square (or rectangle) conveys stability, order and reliability. It looks solid, serious and structured, perfect for companies that want to radiate trust and clarity. ▲ The triangle is the most pointed and dynamic shape. It appears energetic, future-oriented and can show direction, especially if it points upwards or forwards. #corporatelaurel #basicshapes #circle #square #triangle