Most people obsess over the pre-launch experience (masterclasses, workshops, challenges), but contrary to what most think, it’s not the most important launch phase... The heavy lifting and goodwill you build with your audience are done before your pre-launch starts! Here’s how to prioritize the 4 phases of your launch: 1️⃣ Pre-Pre Launch: Grow your audience and list on the back over over delivering massive value in your free content, build goodwill, and prime your audience before the offer even enters the conversation. 2️⃣ Post Launch: Most people won’t buy during the first launch of yours they attend. Plan your down-sells, re-engagement, and next launch system invitation accordingly to continue to build and nurture your relationship with your audience. 3️⃣ Launch Phase (Open Cart): Present your irresistible offer during your sales presentation to officially open cart live! Create new, daily themes during open cart that resonate with your emotional buyers at the beginnin...