Jacob Rodkey '27 turned a handmade birthday gift into Z-Strike Lures, a student-led business that has sold more than 2,500 custom fishing lures to customers across the country. 🐟🌟 The management major secured over $4,000 in funding from Susquehanna's House of Hawks pitch competition, Student Startup Market and PA CareerLink to expand his venture and hire two student apprentices. Rodkey and his team tailor each lure to maintain high quality standards such as seasonal conditions, customer preferences, optimal weight and more. He has shipped lures as far as California, with orders from Colorado, Indiana, Maryland, Ohio, New Jersey and Georgia. 🔗 Read the full story at the Newsroom link in our bio. 📸 Lily Primus ’26 #SusquehannaUniversity #ThisIsSusquehanna