Xiaomi is proving once again that in China, buying a car is no longer just about horsepower — it’s also about emotional support merch 😭🚗✨ A new Xiaomi SU7-themed plush accessory is going viral online, and it taps right into one of China’s biggest consumer habits right now: turning everyday products into collectible lifestyle items. Instead of stopping at EV specs and smart features, Xiaomi has been building the SU7 into a full-blown fandom product — the kind of car people don’t just drive, but also dress up, accessorize, and post like it’s part of their personality. And honestly, that strategy makes perfect sense. The SU7 has already become one of China’s most talked-about EVs since launch, helping Xiaomi blur the line between tech brand, carmaker, and pop-culture label. Xiaomi has also been leaning hard into owner perks, accessories, and gift-box style merch drops around the SU7 ecosystem, which makes a plush add-on feel very on-brand rather than random. It also says a lot about how...