#HBOMax has finally landed in the UK.
Instead of rolling out the playbook that turned Netflix into the dominant force in British TV,
#WBD is trying something very different.
It isn’t commissioning local shows.
Netflix, Amazon and Disney have all spent years investing in British stories, building relationships with local creatives and turning those shows into global hits such as 'The Crown' and 'Adolescence.'
HBO Max is betting it can win over the UK with recognizable IP like Harry Potter.
That puts the streamer on a collision course with both its biggest competitors and the local industry.
Link in bio for all the transatlantic tea 🍵