Here's what most travel marketers miss about timing: Travelers don't start with a search. They start with a feeling shaped by streaming content, social feeds, creators, and AI-powered discovery. By the time someone searches for flights or hotels, their shortlist is already set. USIM's latest white paper breaks down how early media investment builds travel demand before booking windows even open. #TravelMarketing #MediaStrategy #TourismMarketing #TravelIndustry #MediaPlanning #USIM #MediaAgency