Here’s why golf gear in the pro shop makes your credit card flinch. Walk into the pro shop and look around. Logos everywhere. But there’s a good reason for this. When a golf course adds their logo to a product it takes it from just another white hat, to a Troon North hat, a Harbour Town hat. The logo turns it into something you can only get at that course. So they can charge more for it. Savvy golf merchandisers know this. It’s part of the reason we have embroidery machine machines in house. So we can add logos to headcovers. So next time you’re in a pro shop and see golf course logos everywhere. Now you know why you’re paying up. #Golf #golfcourses #countryclub #golfgear