Cheers, Pilgrim! John Wayne in a commercial from the 1990s for Coors Light. John Wayne passed away in 1979, but for the commercial Coors repurposed archival film footage and Duke’s iconic voice to fit the scene. The commercials featuring John Wayne boosted Coors Light sales by 10%. Do you remember these John Wayne commercials? Let us know in the comments! #JohnWayne #Coors #CoorsLight #CoorsBanquet #VintageAds