The equestrian industry has always been built on passion, but passion alone isn’t enough to grow a sport. Michael Cruciotti explains that while our athletes and competitions have evolved, the business side hasn’t kept up. We’re still relying on the same internal support, when the real opportunity lies in bringing new audiences and new partners into the sport. #ThePlaidHorse #EquestrianIndustry #HorseSport #EquestrianLife #HorseRiding #EquestrianCommunity #SportsBusiness #HorseWorld #EquestrianSport #HunterJumper #ShowJumping #Eventing #EquestrianMarketing #GrowTheSport #HorseShows #EquestrianFuture #SportsMarketing #EquestrianMedia #HorsePeople #NextGeneration