In this clip from the SeventySix Capital Sports Leadership Show, Marc Reeves talks about joining the NFL as its first-ever International Commercial Director and what that role was built to do: grow the league’s fan base globally and turn that momentum into revenue. He explains how, in 2010, the @NFL made a serious commitment to international expansion, with a major focus on building a stronger fan base in the UK and the long-term vision of potentially placing a team there between 2020 and 2022. Marc also shares how, before that push, the league had identified five priority international markets, Canada, Mexico, the UK, China, and Japan, but lacked a truly organized strategy to grow those audiences at scale. This is a great look at how one of the world’s biggest sports leagues began thinking more strategically about global growth, fan development, and commercialization beyond the United States. Watch more conversations on leadership, sports business, innovation, and growth from the ...