Maury Gostfrand, Executive Vice President at The Montag Group, explains how Kenny Smith’s media presence is being expanded through a supplemental agreement with ESPN. While the broader arrangement involves licensing the Inside the NBA package to ESPN, Gostfrand notes that Kenny also completed a separate deal designed to add additional appearances across select ESPN programming.
He outlines how these appearances may include shows such as First Take and @NBA Today, providing opportunities for Kenny to complement and extend the work he is already doing through Inside the NBA. Gostfrand emphasizes that the strategy is aligned with Kenny’s interests and professional approach: he remains highly engaged, values being active across platforms, and is motivated to take on additional opportunities beyond his primary role.
As a result of this agreement, audiences can expect to see Kenny Smith more frequently on @espn programming, with increased appearances anticipated following the #superbowl ...