Whoop has raised $575 million in new funding, reaching a valuation of about $10.1 billion as it continues expanding its connected fitness platform globally. The company has grown from a $1.2 billion valuation in 2020 to $3.6 billion in 2021 and now over $10 billion, supported by more than 2.5 million members and a business model focused on subscriptions rather than one time device sales. Whoop reported becoming cash flow positive in 2025 and reaching a $1.1 billion revenue run rate, with around 60% of its sales coming from outside the U.S., showing strong international demand for wearable health tracking. The new funding is expected to support expansion into new markets, retail presence, and advanced health features such as ECG, blood pressure monitoring, and future glucose tracking as the wearable sector continues to evolve. Follow entrepreneurbeingentrepreneur for more content like this! #fitness #wearables #whoop #technology