In a world with Liquid Death and Prime Hydration people are expecting overnight success. These are OUTLIERS, building a brand takes time. In a meeting back in 2009 the president of Coca Cola told me it takes 8 years to grow a brand in the USA. Based on my journey with Zico, Marquis Jet, 29029…I agree. OF COURSE the timeline can be sped up, but we are still talking YEARS… you have to be patient. Make decisions based on the longterm. Build it from the ground up. Build customer loyalty. Get your pipeline established. Build your team. And that’s the reason many fail. People think it happens overnight or it’s taking too long and they quit. It’s been 14 years since that Coca Cola meeting and despite social media, amazingly talented content creators, etc….I STILL think it takes 8 years to build most brands. What do you think? #BePatient