How do brilliant marketers set their “boring” brand apart, especially when they don’t have the budget to compete? They tell a compelling story. In this clip, PNCBank CMO Jenn Garbach shares how the 160-year-old institution evolved its “brilliantly boring” brand narrative to drive customer loyalty and gain competitive advantage. Jump to the link in our bio to listen to the full story, along with why Jenn thinks the “yes, and” approach is key to fostering collaboration and sparking innovation, in this re-release of a listener favorite from the archives (originally aired March 2025). #DDPodcasts #DDInsights