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Israeli entrepreneur who grew up on a kibbutz near the Gaza border and founded company worth billions has opened a new chapter in Miami in which people share living spaces in a branded offering providing not just shelter, but a lifestyle *** Over the past decade, more and more companies have sought to reshape not only how we work, but also how we live. Under promises of community, experiences and a range of wellness services, urban living is gradually shifting from a functional product — a place to sleep — into a branded offering that provides not just shelter, but a lifestyle. As a result, the apartment is becoming part of a broader system of services, including shared spaces, gathering areas and social interaction. Behind one of the more intriguing ventures in this space is Israeli-American entrepreneur Adam Neumann, the founder of WeWork. The same figure who promised to transform the world of work — and to some extent did — and who stood at the center of one of the most high-profi...
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