We’re seeing more and more K-beauty and K-beautyesque products hit @sephora, and when wifey and I went during our latest visit, it was no different on their Next Big Thing wall…which is also the first time I’ve seen it broken out into a haircare edition category. The story and marketing between North American haircare and K Beauty haircare are so different right now, but it’s been fascinating to watch them start to blend in all categories of beauty. Including hair. I also personally love that Sephora now carries @Dr. Groot Hair online, it’s been SO good for my hair thickness and scalp care! I’ve also tried @UNOVE.global, but find that it weighs down my thin hair, but for beauty queens looking for a glass shine it might be a great option! So curious to hear your thoughts too, beauty queens! Are you eyeing hair product snags for the next Sephora sale? #haircare #sephora #kbeauty #kbeautyhair