This post is about the future of UX. I’ll mention AI — so if you’re tired of hearing about it, don’t stop reading 😉 because this one’s a little different. Over the last 3 weeks, I’ve been deep in AI learning mode. In the meantime, I joined a few AI webinars designed specifically for designers. One thing stood out: the way we, as designers, are approaching the change that’s happening right now. How we observe and react to a rapidly shifting UX world is crucial to our future success. We need to be more aware of our emotions and see the bigger picture — both as individuals and as a discipline. UX has always been about solving problems. We learned a specific way of working and got comfortable with it. Many of us feel like someone is trying to ruin our beloved discipline — but in my view, someone just opened a wide and beautiful gate, one that lets us make the world a better place through better experiences. About 2 years ago, I said that most companies have low UX maturity — and that,...