April 14th-16th is ADWEEK’s
#SocialMediaWeek and Vayner’s very own, roblenois, will be there to dive into the magic behind everybody’s favorite (and catchiest) campaign jingle. AKA, Wellness Is Out. Coping Is In. How Brita Became a Gen Z Survival Tool.
Be sure to tune in to learn all about how britausa’s “At Least I’m Hydrated” turned a legacy brand into a viral phenomenon, alongside a week of amazing programming with social leaders, innovators, and cultural icons in NYC. 🦈💫