College basketball fandom is bigger than ever 🔥 📺 +17% TV viewership YoY 📱 Social impressions are exploding 🛍 NIL merch sales up 200%+ at top programs 🏀 Women’s game continues to rise Fans are watching, scrolling, shopping, and engaging 24/7 👀 And brands that meet them across every touchpoint are winning. Get the full story 🔗 (link in bio) #CollegeBasketball #NIL #FanEngagement #WomenInSports #SportsMarketing #MarchMadness