College basketball fandom is bigger than ever 🔥
📺 +17% TV viewership YoY
📱 Social impressions are exploding
🛍 NIL merch sales up 200%+ at top programs
🏀 Women’s game continues to rise
Fans are watching, scrolling, shopping, and engaging 24/7 👀
And brands that meet them across every touchpoint are winning.
Get the full story 🔗 (link in bio)
#CollegeBasketball #NIL #FanEngagement #WomenInSports #SportsMarketing #MarchMadness
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