How a Montana meat company is building local processing power to increase margin while dropping labels that pit neighbors against each other. Cole Mannix, of Old Salt Co-op, was born into Montana ranching. His family has been raising livestock and managing agricultural land in Big Sky Country for nearly 150 years. One of the many benefits of intergenerational stewardship is perspective, and Cole’s may be a surprising one. After experiencing the pain points of marketing meat on both a micro scale and through huge wholesale channels, Mannix’s latest venture pushes back against much of the industry wisdom from both sides of the spectrum in an effort to prioritize connection over convention. Old Salt’s new model isn’t normal, but it might just be something better than normal. It might work. Find the full story at stwd.farm/oldsaltstory #regenerativeagriculture #steward #thehownotthecow #ranching #oldsalt #goodmeat #knowyourfarmer #eatlocal #sustainablefarming #landstewardship