A global icon is joining It’s a 10… can you guess who’s behind the next era? ✨ GIVEAWAY ✨ win a full year of It’s a 10 product by guessing our global ambassador. Hint: one of the biggest celebrities on the planet 🌎 and we’re “OBSESSED!” Drop your guess below ⬇️ Follow itsa10haircare + itsa10CEO, like this post, and tag 3 friends to enter. New packaging featured is a sneak peek of our rebrand - rolling out exclusively at Ulta Beauty + ulta.com, Summer 2026. #Itsa10Haircare #NewEraSame10 - No purchase necessary. Open to U.S. residents 18+. This giveaway is not sponsored or endorsed by Instagram. Full T&Cs to be listed in our Giveaway highlight. Winner selected at random from correct guesses and announced April 10. Winner must respond within 48 hours.