Big weekend in NYC celebrating the launch of jimmybars’ NEW Creatine Protein Bar 🗽🔥 Our mission was simple: make New York stronger. So we teamed up with thestrengthclubnyc to bring an iconic Pull-Up Challenge right to the middle of Times Square 💪 The energy was electric. THIS is what happens when fitness + real food hit the city that never sleeps‼️ . . . #JimmyBar #StrongNewYork #NYCFitness #TimesSquare