According to data from marketing platform Lefty, the “Earned Media Value” (EMV) generated by K-pop idols at global fashion events is now reaching hundreds of billions of KRW 👀 A prime example is BTS’s V (thv), who generated 18.7 billion KRW (about $13.1M) in media value just by posting two photos from a Celine event at Paris Fashion Week — that’s over 9 billion KRW per post. And the momentum continues. ENHYPEN (enhypen) recorded 26.1 billion KRW in EMV at the 2024 Milan Fashion Week, the highest ever for the event 🔥 From BLACKPINK (blackpinkofficial) to Stray Kids (realstraykids) and many more, K-pop stars are no longer just musicians — they’ve become key economic drivers for luxury brands. At major global events like the Met Gala and Coachella, they continue to outshine Hollywood actors and global pop stars, proving their presence is one of the most powerful marketing tools in the world 🌍✨ 마케팅 플랫폼 Lefty의 데이터에 따르면, 글로벌 패션 이벤트에서 케이팝 아이돌들이 만들어내는 ‘EMV(Earned Media Value, 미디어 가치)’는...