AI/CC Ambassador — Matthew Coleman — Design by DAI Working under the name Design by DAI, Matthew Coleman is a British multidisciplinary artist based in Berlin whose practice spans photography, fashion, film, and generative AI. With over two decades of experience across creative disciplines, his work represents a rare bridge between traditional visual culture and emerging technology. Before working with AI, he built a career across writing, video production, and photography — particularly in portraiture, documentary, and fashion photography. These disciplines continue to shape his work today, giving his images a strong cinematic and editorial language. His work explores identity, memory, transformation, and the human body as something fluid — always in the process of becoming. Rather than treating AI as a tool for control, he approaches generative systems as a dialogue, where unpredictability becomes part of the creative process. This balance between direction and surrender is where ...