Inositol is one of the most talked-about supplements in women’s health right now — but a lot of the claims being made about it aren’t actually where the strongest science is. Many brands market inositol as a general “hormone balance” supplement for everyone, but the research is much more specific than that. In this reel I break down what inositol actually does, who it helps, and where the marketing goes beyond the evidence. Bird&Be formulates their products based on the research — including the clinically studied ratios and dosing used in fertility and #PCOS studies — rather than broad wellness claims. Follow science, not supplement hype. You can use code ANNEMATTHEWS for 15% off any Bird&Be product.#fertility #ttc #infertilitysupport