Anybody can go viral at any second of the day on TikTok. It’s worth taking a swing! BUT, it’s important to keep views and virality in perspective. 600 Views may seem like a flop, but just imagine 600 people standing in a room. Perspective makes a huge difference. @concoyne and I sat down to talk Personal Brand, TikTok Fame, Building a merch business, and so much more in the latest episode of Press Record with Kellan Reck. Connor Coyne is a Global Social Media Associate at New Balance and a specialist in all things social media. #boston #connorcoyne #pressrecord #tiktokfame #buildingabusiness #tiktok