It can be difficult to determine what type of content to start creating! @concoyne and I sat down to talk Personal Brand, TikTok Fame, Building a merch business, and so much more in the latest episode of Press Record with Kellan Reck. Connor Coyne is a Global Social Media Associate at New Balance and a specialist in all things social media. #boston #connorcoyne #pressrecord #tiktokfame #buildingabusiness