Introducing: troycarterofficial
VINEYARD ICON - Innovation & Cultural Impact Award 🏆
Troy Carter is a visionary at the intersection of music, tech, and culture. As the founder and CEO of venicemusic, he’s building a future where independent artists thrive. Formerly the founder of Atom Factory, Troy helped shape the careers of global stars like Lady Gaga and John Legend, and served as Global Head of Creator Services at Spotify, leading up to its IPO.
He’s also a respected investor with early bets on companies like Uber, Warby Parker, Dropbox, and Therabody, and a board member for SoundCloud, the Rock & Roll Hall of Fame, and LACMA.
But beyond the business, Troy is a proud full-time Vineyard resident. Since his first visit in 2007, he’s embraced the island as a sacred space for Black culture, reflection, and joy.
For Troy, being a Vineyard Icon is about honoring the OGs who came before and creating a legacy that lifts up the next generation. His advice? Always leave the room better...
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