A few weeks ago, we wrapped up production on one of our largest campaigns to date. But here’s the kicker, we only had 14 days to; - plan with the company, cast to project, location scout, script the commercial, film, and get project first look in. It was an insane few days, but we got it all done….or so we thought 😬 After looking at the project with fresh eyes, we realized that we needed to go back and spend a few hours reshooting some additional content, and it was the right decision. The entire project flows SO MUCH BETTER. Like Mr. Lucas states so eloquently, “there are always circumstance”. I love this art form because It challenges you in ways you’d never expect. It’s your job as the filmmaker, director or creative to navigate these problems with your crew! From idea conception to the editing room, something is bound to happen. How you respond to it is part of the fun 🙏🏾 #director #filmmaking #creative #documentaryfilmmaking #creativedirector