Summary below :) “Why do you want to work here?” ✨Use the: CRM Framework✨ Because this answers the key questions interviewers are *actually testing for* — in a smart & structured way Company Start by discussing 1-3 points on “WHY THIS COMPANY” E.g., mission, product / service, strategy, culture? Role Then, include 2-3 points on “WHY THIS ROLE” E.g., impact, type of work, level of responsibility, stakeholders / team, trajectory? Me Finally, give 2-3 points on “WHY HIRE ME” E.g., past experiences, skills, motivation & values, long-term goals? Follow for tactic 5 and more awesome tips to succeed! #interviewtips #careercoach #interviewquestions #jobsearch #recruiting