Spent this week discovering what’s new in B2B marketing from
@linkedin’s NewFronts last week (aside from a martini ice luge👀🍸)
LinkedIn has always been at the forefront of B2B, paving the way for us to also have:
- Video
- Creators
- And now more exciting: BrandLink, Event Ads, strong GEO via newsletters/articles
This was such a full circle moment since I used to work at LinkedIn post-grad 4 yrs ago🕺🏼
Whether you’re in marketing or not, everything that happens at events like this will end up impacting you as a consumer via the ads/media you consume — So LMK if you have an questions!
#marketingcareer #b2bmarketing #agencylife #newfronts #b2badvertising