Poppi vs Olipop: two soda brands, two completely different digital strategies🫧 Using @similarwebinsights competitive intelligence platform, I broke down where their traffic is actually coming from 👀 Comment DIGITAL and I’ll send you the link to a free 7-day trial of Similarweb so you can do the same. The main takeaways from the data: → Olipop drives MORE traffic than Poppi (this shocked me bc Poppi is viral on social) → Poppi is building brand demand (48% organic, only 3% paid) → Olipop is amplifying demand through performance marketing (11%+ paid traffic) Poppi’s influencer-heavy, hype-driven strategy shows up as branded search dominance. TikTok builds awareness → awareness turns into Google searches. Even though they sell similar products, their growth strategies are completely different. And Olipop is winning when it comes to traffic… maybe Poppi has something to learn from their strategy 👀 This is why competitive analysis matters!! If you want to see exactly how YOU...