Super Bowl ads (and all ads for that matter) are subject to the POV of the viewer🫢
- The consumer
- The business marketer
- The creative
The “best” ads appeal to all 3.
The ones up for debate (like Coinbase, Poppi, Squarespace) only appeal to 1-2!
The ads that actually have ROI appeal to the consumer.
That’s my theory 🤷🏻‍♀️
Do you agree? What “viewer type” are you? 👀
#superbowlads #marketingstrategy #brandstrategy #advertisingstrategy