Curated taste & community will differentiate brands from the “AI slop sameness” we’re seeing take over our content.
How do you stand out?
Here’s what I’m hearing marketing leaders discuss as their strategy👇🏼 (as a marketer + creator + community leader myself)
Whether you’re a creator, founder, or brand marketer, you should be investing in:
🤝 Community: Partner w a local community, build your own, create a community for your customers.
🗞️ Curation: Newsletters, hiring a real human for your content, interview customers and internal stakeholders for real insight into the market, act like your own mini news source for your audience. Using tools like
@slackhq or
@beehiiv or even
@redditforbusiness
To be clear, I am all for using AI where appropriate (I work at an AI company) like data, workflows, admin, etc. that align with your company’s goals. But when you don’t have a true story and human in the loop to create a personal connection, your brand is harmed🫢
What trends are...