Day 1: the @wearfigs case study 🩺👩🏼‍⚕️ The reinvention of scrubs seems like such an obvious idea now… but I’m sure it wasn’t back then! Not only did the Figs team disrupt a commoditized market, they expanded it beyond hospitals. Everyone from nannys to caregivers to aestheticians now love rocking their Figs. What business should I cover next?! #startup #venturecapital #vc #femalefounded #wearfigs