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After SXSW, the biggest shift I noticed wasn’t just AI.
It’s that people aren’t learning passively anymore.
They’re not buying based on credentials or titles.
They’re looking at who you are, what you’ve done, and what they’ll actually get out of it.
And AI is making that even stronger. People are using it to decide what to learn and who to trust.
Which is why creators who can package their knowledge into something structured are starting to win.
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