McDonald’s noticed that the road signs directing nearest McDonald’s were inconsistent. So they came with “Follow the arches” campaign! The Golden Arches were cropped, directing the customers to follow the curves of “M”. Agency: Cossette . . . #hookedonmarketing #mcdonalds #followthearches #mcdonaldsmemes #mcdonaldsad #adcampaign #advertising #advertisements #creativeads #billboardadvertising #billboardcampaign #signage #mcdonaldsph #advertisingagency #advertisingcampaign #ads #adsph #adsoftheworld