10 years ago, I could’ve never imagined where the dreams I had for A Moment of Magic would take us. When we hit our 10th anniversary milestone and created a new logo to celebrate our next era, I knew I wanted to do something that honored how far we’ve come and reflected just how bold our dreams for the future are. That’s why we launched our new logo in Times Square. Times Square has always been a symbol of possibility, hustle, and heart. It’s the place where people go to dream big, where light meets energy, and where hope shines bright no matter what’s happening in the world. It felt like the perfect place to mark this moment in our story. Our new logo represents everything we’ve learned over the past decade. That magic isn’t about costumes or crowns. It’s about the spark of connection. It’s about the power of creativity and fun. It’s about creating moments of joy, dignity, and healing for every child who needs to be reminded of their own strength. Seeing our logo illuminated in t...