Watching Taylor Swift fight for ownership of her masters wasn’t just emotional as a fan. It was eye-opening as a founder.
When her life’s work was sold without her involvement, she didn’t just lose albums. She lost years of photography, videography, writing, and creative control. It was a powerful reminder of what it means to pour your soul into something, only to have it taken away in an instant. Especially heartbreaking when you’ve built it from the ground up.
But what she did next is what stuck with me:
She didn’t spiral. She built.
She didn’t give up. She got to work.
She returned to her roots, reconnected with her community, and reimagined her work on her own terms.
The re-releases weren’t just nostalgic; they were strategic. They sparked the highest-grossing tour in history and created a path to reclaim what was hers.
And maybe none of that would have happened without the heartbreak of the sale. But it definitely wouldn’t have happened without what I’ve always believed is the...
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